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Welcome to QLL – Your B2B Liquor & Seafood Supplier

Q Liquid Liquor (QLL) is trusted Auckland based wholesaler and importer with warehouses in Auckland and Christchurch, and a sales team distributed throughout New Zealand's major cities, we specialize in providing a wide range of quality seafood and alcohol.

Dear Customers,

We're open and dispatching orders every day except for public holidays

We sell to trade: Legendary German beers, European vodka, brandy, whiskey, specialty liqueurs, wines  and best-selling ciders. Our seafood range features, smoked sardines, salmon in brineblack caviar, salmon caviar, premium herring fillets, and more.

We warmly welcome enquiries from alcohol and delicatessen retailers and we look forward to the opportunity to work with you!
Explore our new alcohol and seafood B2B platform and apply for a trade account today.

 

                     

QLL Selection

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Featured products
Case of 6 x 260g Santa Bremor Herring Fillets with Onions in Glass Jar – wholesale NZ

CLEARANCE: Herring Fillets Santa Bremor with Onions in Jar 260g (BB 30.01.2026), 6 jars per case

Best Before: 30.01.2026. Santa Bremor Herring Fillets with Onions are premium Atlantic herring, sourced from Belarus and presented in a convenient 260g glass jar. These tender fillets are lightly salted in "Maties" style and combined with sweet onion slices in oil, offering a delicate, juicy, and ready-to-eat experience with added flavour. Ideal for New Zealand businesses seeking versatile imported European fish for retail or foodservice. Available for wholesale in cases of 6 jars.
Krombacher Pilsner 4.8% 660ml glass bottle showing the signature label.

Beer Pilsner Krombacher 4.8% Bottle 660ml, 12 per case

12 Bottles = 1 case; 120 Bottles = 10 cases. Below Prices per can. Order 10 cases or more of this product or any other to receive 2nd level pricing. You can mix products. Krombacher Pils is Germany’s best-selling premium pilsner, now available for wholesale across New Zealand. Brewed in accordance with the German Beer Purity Law, this 4.8% lager is famous for its use of Felsquellwasser, a natural mountain spring water that provides a uniquely crisp and clean profile. With its finely bitter taste and light malt backbone, it is an essential addition for any hospitality business looking to offer authentic, high-quality European beer.
Krombacher Pilsner Beer 4.8% 4-pack 500ml Cans – Wholesale German Beer NZ

Beer Pilsner Krombacher 4.8% 4-pack Can 500ml, 6 per cases (Best Before: 20.03.2026)

Best Before: 20.03.2026. No returns! 4-pack x 6 (24 cans) = 1 case; 60-pack (240 cans) = 10 cases. Below Prices per can. Order 10 cases or more of this product or any other to receive 2nd level pricing. You can mix products. Stock your business with Krombacher Pilsner, a premium German pilsner offering an authentic European taste. Brewed with pure Felsquellwasser® (mountain spring water) and Hallertau hops, this 4.8% ABV beer comes in convenient 500ml cans, packaged in a 4-pack. Ideal for resellers targeting customers who appreciate genuine imported German lager. QLL offers reliable NZ-wide delivery for bulk orders, ensuring this popular pilsner is always ready to ship for your retail or hospitality needs.
Case of 24 x 500ml Isbjørn Pilsner Low Carb beer cans – wholesale NZ

Beer Isbjorn Pilsner Low Carb Mack, 4.3%, 500ml, 24 cans per case (Best Before: 31.03.2026)

Best Before: 31.03.2026. No returns! 24 cans = 1 case; 240 cans = 10 cases. Below Prices per can. Order 10 cases or more of this product or any other to receive 2nd level pricing. You can mix products. Isbjørn Pilsner Low Carb Mack is a crisp, refreshing 4.3% low-carbohydrate pilsner, imported directly from Norway. This 500ml canned beer offers a lighter option without compromising on classic pilsner taste. Ideal for New Zealand businesses seeking high-quality European low-carb beer in bulk, available in cases of 24 for wholesale purchase.